16 Jun
2011

More values analysis of Britain’s Alternative Vote referendum: Lakoff’s categories of moral action

In my last post I identified the metaphors at work in George Lakoff’s two opposing morality systems of “Strict Father” (Conservative Authoritarian) morality and “Nurturant Parent” (Progressive Nurturing) morality, and applied them to Britain’s failed referendum on the Alternative Vote. This post goes further, exemplifying the way Lakoff applies those metaphors to create “categories for moral action”. This post will be of interest to anyone wishing to learn more about Lakoff or for a persuasive explanation of why the Alternative Vote failed.

In chapter nine of the book Moral Politics: how liberals and conservatives think, Lakoff lists the two sets of categories for moral (and hence political) action.

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16 Jun
2011

A Constructive Critique of the Common Cause Handbook

The Common Cause Handbook is a timely, accessible and important contribution to its field. We’re not quite sure what that field is: it could be called “values theory”, “values campaigning” and it is part of a larger field that is – at least in the States – called “cognitive policy”.

But in short, it’s a new and extremely exciting way to understand the communication of politics, campaigning and public engagement. The handbook’s sub-title is “A Guide to Values and Frames for Campaigners, Community Organisers, Civil Servants, Fundraisers, Educators, Social Entrepreneurs, Activists, Funders, Politicians, and everyone in between”. If you’re any of those people, you should definitely read it.

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