07 Oct
2009

What is ‘marketing’?

‘Marketing’ is one of the ubiquitous terms of our age. ‘The market’ is supposed to be our fundamental institution, the epoch-shaking events of the last 2 years not (supposedly) withstanding. ‘Marketing’ increasingly affects every aspect of our lives – a prime example being the comparatively recent phenomenon (it was entirely unknown before the Second World War, and the concept wasn’t invented until about the Sixties) of ‘political marketing’.

But what IS ‘marketing’?

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